cornerstone™ coaching

Cornerstone™ Coaching is built on our passion for longevity, thoughtful systems, and real results — designed to feel different from any program you’ve tried before.

  • For over 20 years, I've refined a simple, effective system rooted in structure, education, and accountability, designed for lasting change, not quick fixes.

    BUILT TO LAST isn’t about chasing short-term results. It’s about learning how to train, eat, and live in a way you can sustain for life.

    Through personalized coaching, I integrate your training, nutrition, recovery, and habits into one clear plan, so everything works together instead of against you.

    Each week includes real feedback, data tracking, and honest conversations to keep you focused, consistent, and progressing with confidence.

    You won’t just improve your body, you’ll build discipline, awareness, and systems that carry into every part of your life.

    This is coaching that teaches you independence, not dependence.

    Skills you keep. Habits that stick. Health that lasts.

    Because the goal isn’t just a 12-week transformation. It’s a lifestyle that’s

    — BUILT TO LAST.

  • BUILT TO LAST coaching is designed to make your whole life work together, not just your workouts.

    Your training, nutrition, recovery, and habits are integrated into one clear system so you always know what to focus on and how to keep moving forward with confidence.

    Everything lives in one simple structure, with ongoing guidance and accountability, so progress feels organized, sustainable, and built to last.

    Every Cornerstone™ Coaching Experience Includes:

    • Lifestyle Audit & Strategy Call
    A deep dive into your goals, routines, challenges, and starting point so we can build a plan that actually fits your life.

    • Personal Coaching Dashboard
    Your private hub for workouts, nutrition targets, habit tracking, and progress. Everything in one place, nothing scattered.

    • Custom Training Program
    Structured workouts tailored to your level, goals, and available equipment.

    • Personalized Nutrition Plan
    Clear targets, meal guidance, and practical strategies that support performance and real-life flexibility.

    • Habit & Lifestyle Structure
    Simple daily systems that improve sleep, recovery, energy, and consistency.

    • Weekly Check-Ins & Coaching Calls
    Review progress, adjust your plan, answer questions, and keep you accountable.

    • Data Tracking & Plan Adjustments
    We use your metrics and feedback to refine things weekly so you’re always progressing, not guessing.

    • Direct Support & Communication
    Message anytime. You’re never doing this alone.

  • Every BUILT TO LAST coaching experience follows a clear, structured system designed for real, lasting change, not quick fixes.

    Each phase builds on the last so progress feels steady, sustainable, and easy to maintain.

    Phase I: Discovery

    We start by understanding you, your habits, lifestyle, training history, and goals.

    From there, we build your base: training, nutrition, and structure that actually fit your real life.

    Result: Clarity, direction, and early wins that build momentum.

    Phase II: Momentum

    Once your foundation is set, we focus on rhythm and repeatability.

    We review your data weekly, make smart adjustments, and help you stay consistent without burnout.

    Result: Visible progress, better energy, and confidence in your routine.

    Phase III: Acceleration + Performance

    Now things click.

    Your strength, mindset, and habits work together, and we refine the details to keep you improving.

    Result: Noticeable physical and mental transformation.

    Phase IV: Longevity + Sustainability

    The goal isn’t just results, it’s keeping them.

    We help you create a lifestyle that’s balanced, sustainable, and built to last long after coaching ends.

    Result: A strong, capable body and habits you can maintain for life.

  • Choose the timeline that best fits your goals and the level of support you want.
    All programs include fully personalized training, nutrition, and weekly coaching.

    • 6 Months

    Price: $3,000

    • 3 Months

    Price: $1,500

    • Month-to-Month

    Price: $500 / month

    • Custom Coaching

    Have a specific goal or timeline?
    We design private packages around your needs.

    * Paid in Full Discounts Available upon Request

  • Step 1 — Complete your Lifestyle Audit & Coaching Application
    Tell us about your goals, habits, and where you’re starting from.

    Step 2 — Choose your coaching timeline & secure your spot
    Select the package that fits you best and confirm your enrolment.

    Step 3 — Share baseline stats & photos (if applicable)
    This helps us personalize everything to you.

    Once we receive your details, we get to work immediately.

    Your custom training, nutrition, and habit system is built within 24–48 hours, and you’ll receive full access plus a walkthrough call so you feel confident from day one.

    You’ll begin your Discovery Week the following Monday — clear, supported, and ready to build momentum.

TEAM BUILT TO LAST | HYROX & PERFORMANCE PREP

Train with purpose. Build strength that lasts. Show up ready.

Our performance coaching is designed to help you improve speed, strength, endurance, and body composition, without sacrificing your health or longevity. Through structured training, smart nutrition, and clear accountability, we guide you step-by-step so you can compete, perform, and feel your best with confidence.

  • This is a high-level coaching experience built on structure, science, and real-world results.

    With over 20 years of coaching experience, I’ve helped everyday athletes and competitors build strength, improve conditioning, and perform at a higher level, without sacrificing their health or longevity.

    This is a sustainable system designed to make you stronger, more resilient, and confident in your body year-round.

    Whether you’re preparing for a HYROX race, improving performance, or simply training with more purpose, we guide you with clear structure, smart programming, and consistent accountability.

    What We Focus On

    Performance & Training

    • Progressive strength + conditioning programming

    • Hybrid training (strength, engine, and durability)

    • Mobility, recovery, and injury prevention

    • Race or event preparation when needed

    • Weekly adjustments based on your data and feedback

    Nutrition & Recovery

    • Personalized nutrition strategy for performance and body composition

    • Simple, sustainable meal structure (no extremes)

    • Recovery planning and stress management

    • Supplement guidance when appropriate

    • Biomarker and health-first decision making

    Coaching & Accountability

    • Lifestyle audit and goal mapping

    • Weekly check-ins and progress reviews

    • Habit systems that keep you consistent

    • Data tracking for clarity and direction

    • Direct support when you need guidance

    When you join Team BUILT TO LAST, you’re not just training for an event,
    you’re building a stronger body, better habits, and a system you can trust.

  • Every Built to Last HYROX Coaching Experience Includes:

    • Performance Audit & Discovery Call —
    A deep dive into your training history, goals, pacing, and strengths so we can build your plan around you.

    • Custom Training & Tracking Platform —
    Your personal hub for workouts, nutrition, recovery, and progress — all organized in one clear system.

    • Event-Specific Programming —
    Structured hybrid training that blends strength, engine work, race simulations, and station practice so you’re prepared for every part of the course.

    • Personalized Nutrition Strategy —
    Simple, practical fueling to support endurance, strength, and recovery without extremes.

    • Recovery & Readiness Monitoring —
    Sleep, stress, and workload guidance to help you adapt, stay healthy, and avoid burnout.

    • Weekly Coaching & Adjustments —
    Check-ins, feedback, and plan updates based on your data so you’re always progressing with purpose.

    • Supplement Guidance (Optional) —
    Evidence-based recommendations to support energy, performance, and recovery when helpful.

    • Direct Coach Support —
    Ongoing access for questions, accountability, and real-life adjustments along the way.

  • Every athlete follows a clear, progressive structure — building strength, engine, and skill step by step so you show up prepared, confident, and ready to perform.

    Phase I — Foundation

    We build your base first.
    Movement quality, aerobic capacity, and strength endurance come before intensity.

    Result: Better conditioning, smoother stations, and pacing that actually feels sustainable.

    Phase II — Build

    Once your foundation is solid, we layer in intensity.
    Race-style intervals, strength work, and station practice start to mirror HYROX demands.

    Result: More speed, better recovery between efforts, and stronger overall work capacity.

    Phase III — Prep

    Now we dial things in.
    Transitions, pacing strategy, fueling, and race simulations so nothing feels unfamiliar on race day.

    Result: Confidence, efficiency, and control under fatigue.

    Phase IV — Peak & Recover

    We taper to let your body absorb the work and arrive fresh.
    After the race, we rebuild intelligently so progress continues — not burnout.

    Result: Strong race-day performance and a body that stays healthy long term.

  • Choose the timeline that fits your season, schedule, and goals.
    All packages include fully personalized coaching, programming, and ongoing support.

    • Annual Team BTL Coaching Package

    Price: $6,000
    Pay in full → $4,200 (save 30%)

    • 6-Month Team BTL Coaching Package

    Price: $3,000
    Pay in full → $2,400 (save 20%)

    • 16-Week Team BTL Coaching Package

    Price: $2,000
    Pay in full → $1,800 (save 10%)

    • Month-to-Month Coaching

    Price: $500/month

    Auto-Billing Required

    Included in All Packages:
    • Complete Peak Week strategy
    • Post-competition reverse diet & recovery plan

    Notes:

    Prices exclude applicable taxes
    Travel and in-person event support not included

  • Step 1 — Complete your Lifestyle Audit & Application
    Step 2 — Choose your focus (HYROX or CrossFit, etc.)
    Step 3 — Submit photos, measurements, and event details

    Once everything’s in, we get to work immediately.

    Your coach builds your personalized platform, maps out your training and nutrition plan, and schedules your onboarding call. Within 24–48 hours, you’ll have full access and be ready to begin your Discovery Week the following Monday.

    Welcome to Team Built to Last — we’re excited to have you.

ONE-TIME PROGRAM DESIGNS

Short-term blueprints designed to give you structure, clarity, and results → fast.

  • Food should fuel your performance, support your health, and still feel good to eat.

    This isn’t about restriction or chasing the “perfect diet.” It’s about building a simple, sustainable way of eating that fits your life and helps you stay consistent long term.

    Using your goals, schedule, and preferences, we design a personalized nutrition plan with quality foods, practical meals, and clear structure. Every recipe, portion, and macro target is calculated with purpose, so you know exactly what to eat without overthinking it.

    The result is a plan that feels realistic, enjoyable, and easy to follow, giving you momentum, confidence, and results that last.

  • Training should build strength, resilience, and confidence without burning you out.

    This is a clear, structured plan that develops balanced muscle, cardiovascular fitness, and mobility so your body performs well and feels good long term.

    Using your goals, experience level, schedule, and available equipment, we design a personalized training blueprint that fits your real life. Every exercise, set, rep, and rest period is programmed with purpose, so you always know exactly what to do and why.

    The result is a simple, effective routine that builds momentum, keeps you consistent, and helps you make steady progress without plateaus.

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Questions? Ask away!